L’Oréal Selects Laminar for Second Cohort of L’AcceleratOR

Laminar, the only physical AI company that powers Process-Aware Autonomy for self-driving factories, has been selected for the second Cohort of L’AcceleratOR, L’Oréal’s innovation program designed to scale breakthrough sustainability solutions in the beauty industry and beyond.

Laminar was selected as one of 13 startups from nearly 1,000 applications across over 100 countries. 

Endowed with €100 million over five years and run in partnership with the University of Cambridge Institute for Sustainability Leadership (CISL), “L’AcceleratOR” is a catalyst for scalable sustainable solutions of the future to solve the most urgent challenges in climate, nature, and circularity.

Ezgi Barcenas, Chief Corporate Responsibility Officer at L’Oréal, commented:

“We are working to unlock new frontiers in the beauty industry through pioneering solutions. This second L’AcceleratOR cohort reflects our ambition to bring together entrepreneurial ingenuity, scientific progress and the global reach of L’Oréal to help scale breakthrough innovations.”

Laminar pioneers a new category of Physical AI for process manufacturing that unlocks the full potential of more productive and sustainable production lines. 

The startup’s Process-Aware Autonomy stack converts inefficient, pre-programmed automation to dynamic, self-driving processes that save time, chemicals, energy, and water — ultimately powering factories that are more agile and more sustainable.

Annie Lu, Laminar Chief Executive Officer & Co-Founder, said:

“Water-intensive process manufacturing industries like health and beauty must urgently rethink how their facilities use water for production processes. Laminar’s physical AI tackles this critical water challenge by cutting water, chemical, and energy waste and reclaiming production time. Each Laminar Line deployed delivers greater visibility into our customer’s production resource utilization and improves productivity and sustainability at the same time.”

Laminar offers:

• Process-Aware Sensors: Patented, inline sensors retrofit easily into existing infrastructure and generate a unique, digital fingerprint of what’s flowing inside the pipe in real-time.
• Process-Aware AI: Factory-proven, foundational ML models interpret the digital fingerprints in the context of a specific manufacturing process to determine the current process state and autonomously drive the optimal next action.
• Process-Aware Insights: Laminar’s trust layer that transforms millions of historical, real-time, and predictive process measurements into explainable decisions, verified savings, and actionable opportunities so operators can confidently run the best version of their factory.